From Creative Roots to Strategic Leadership
Hi, I’m Shar.
I began my career as a Creative Director—leading campaigns, building visual identities, and crafting stories that moved people and brands. While my path evolved to encompass content strategy and full-spectrum marketing leadership, creative is still home.
Over the years, I’ve led brand and creative strategy for some of the world’s most recognized names—developing campaigns, digital content, and storytelling systems that brought their identities to life. From national TV spots and retail activations to full-scale digital campaigns, I’ve worked with brands across fashion, beauty, wellness, and lifestyle—delivering creative that’s both visually elevated and performance-driven. My portfolio includes collaborations with Walmart, Target, Nike, Adidas, Cole Haan, Brunello Cucinelli, Gucci, Prada, Skechers, Ray-Ban, Hilton, Expedia, Petco, Home Depot, and more—shaping customer experiences that connect, convert, and endure.
Not Just Creative — Creative That Performs
Whether I’m leading a national brand campaign, optimizing digital performance, or designing a narrative that lives across channels, I bring a hands-on approach grounded in craft, curiosity, and strategic clarity—balancing creative vision with business intent. I don’t just guide the work — I know how to lead people in bringing their best ideas to life.
Above all, I believe marketing should resonate, not just reach — creating experiences that move people and move the business forward.
Looking to collaborate or hire?
Hands-On Leadership Across Disciplines
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Creative Director
I’ve led brand identity, creative strategy, and 360° storytelling for global and emerging brands—across digital, social, print, broadcast, and experiential. From national campaigns to product launches, I’ve built creative that’s both elevated and effective. Whether it's a TikTok activation, tradeshow booth, or landing page, I stay hands-on—shaping the vision alongside designers, copywriters, and developers.
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Marketing Director
I drive full-funnel marketing strategies across paid, owned, and earned channels—connecting creative with performance. My campaigns span programmatic, SEM, Meta/TikTok ads, email, SMS, influencer, and affiliate marketing. I balance brand-building with acquisition, using data and testing to optimize reach, revenue, and retention.
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Director of Content & Web Experience
I lead content and UX strategies that power organic growth. From SEO-rich blogs and thought leadership to landing pages and social-first content, I build ecosystems that rank, resonate, and convert. Partnering with UX and dev teams, I create scalable, optimized web experiences that boost engagement, visibility, and brand trust.
Current in Motion
Life in the Pet Lane is a short animated series I’m currently developing — where everyday pet moments are dialed up with clever, comedic storytelling. Each episode follows dogs, cats, and critters navigating their world like humans do… but with a twist. Think sitcom energy, sketch-style pacing, and heart behind the humor.
I write all the scripts myself — a nod to my background in commercial and podcast storytelling — and I’m using this project to explore AI-powered filmmaking through Flow and VEO3, blending creative direction with emerging tech. It’s part passion project, part playground for new ideas — and a reminder that storytelling always finds new formats.
A Glimpse into My Work
From global campaigns to digital ecosystems, here’s a peek at some of the work I’ve led across branding, content, UX, and creative strategy. These snapshots represent more than deliverables — they reflect storytelling that performs, design with purpose, and marketing that moves the needle.
My full portfolio is password-protected to help safeguard client work and creative assets I’ve poured years of effort into. Happy to share access upon request.
