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Expertise

I bridge creative vision, marketing strategy, and digital performance.

With 18 years of experience across global brands and growth-stage businesses, I bring hands-on leadership across creative direction, full-funnel marketing, and content-led digital experiences. Whether I’m launching a campaign, building a brand system, or scaling SEO and UX, I lead with both craft and clarity — always focused on what connects with people and moves the business forward.

Creative Direction

From national campaigns to global brand launches, I’ve led creative strategy and storytelling across industries—from retail and fashion to wellness, beauty, and tech. My work spans digital, print, social, video, in-store, and experiential—often woven together into cohesive 360° campaigns that are both emotionally resonant and performance-driven.

I’ve overseen everything from concept boards and brand books to high-converting ad creatives, motion graphics, and experiential activations. Whether it’s a TikTok campaign, a tradeshow booth, or a full-funnel content series, I bring a hands-on approach—collaborating with designers, writers, producers, and developers to ensure every idea lives up to its potential and purpose.

Marketing

I drive integrated marketing strategies that connect brand-building with bottom-line performance. My expertise spans paid, owned, and earned media—covering programmatic display, Meta/TikTok/LinkedIn ads, SEM, email and SMS automation, influencer campaigns, affiliate marketing, and conversion-optimized landing experiences.

From audience segmentation and funnel strategy to budget allocation and channel testing, I bridge creative with analytics to fuel awareness, acquisition, and retention. Every campaign I lead is anchored in KPIs—optimized to meet performance goals while strengthening long-term brand equity.

Content & Web Experience

Storytelling is the thread that runs through everything I do — but it’s always rooted in strategy. I build content ecosystems that attract, engage, and convert across the full funnel. From SEO-rich blogs and social-first storytelling to educational resources, thought leadership, video, and lifecycle email, every piece is crafted to meet people where they are and move them to act.

I partner with UX and development teams to turn that content into seamless, high-performing digital experiences — including landing pages, resource hubs, and interactive journeys that align with brand voice and search intent. I lead content audits, persona mapping, editorial planning, and performance tracking to ensure the work not only resonates, but delivers measurable impact across acquisition, engagement, and trust.

Roles and Strategic Highlights

Director of Marketing, Creative, Content & Web Strategy (2023-Present)

Led branding and creative execution across 200+ consumer expos across 40 states. Directed campaign visuals, site design, event materials, and paid ad creative. Oversaw full website redesigns and UX improvements to modernize show sites. Built content strategy powered by SEO and automation tools, while managing a cross-functional team and external partners.

Director of Digital & Growth Marketing
(2021-2023)

Directed content, UX, and brand visuals for SEO, SEM, and paid social campaigns. Produced storytelling-driven creative for multicultural audiences, including testimonials and digital ads. Led influencer content initiatives, lifecycle campaigns, and AI-powered content planning. Guided creative and brand consistency across all digital assets.

Head of Integrated Digital Marketing, Content & Search (2017-2021)

Led UX and digital content strategy across national platforms, including a full website redesign and compliance alignment. Co-produced TV spots and developed brand storytelling across financial education channels. Built scalable systems for editorial planning, SEO, and executive thought leadership in partnership with design and dev teams.

Creative & Marketing Director
(2010-2017)

Directed omnichannel creative across ecommerce, in-store, and digital platforms. Oversaw brand campaigns and loyalty content in collaboration with major brands including Nike, Adidas, Asics, Converse, Uggs, Cole Haan, Vans, Skechers and more. Led the launch of ecommerce and mobile experiences with a strong focus on visual identity and seamless UX.

Creative Director
(2006-2010)

Led global creative execution for campaigns with top-tier retail partners including Walmart, Bloomingdale’s, and Home Depot. Designed and produced cross-channel assets across digital, print, and events. Developed visual campaigns and marketing kits for distributors across the US, Europe, and Asia, enhancing global engagement and brand visibility.

Brands I’ve Worked With

Over the years — whether through full-time roles, collaborative partnerships, or consulting — I’ve had the opportunity to shape campaigns, digital experiences, and creative strategy for some of the world’s most recognizable brands across multiple industries:

  • Walmart // Target // Macy’s // Bloomingdale’s // Barneys New York // Deichmann Group // Levi’s // Nike // Adidas // Skechers // Puma // Asics // UGGs // Crocs // Timberland // Brunello Cucinelli // D&G // Gucci // Prada // Versace // Jennifer Lopez // Kim Kardashian // Michael Kors and more

  • Blue Nile // Motives Cosmetics // Timeless Prescription // Skintelligence // VitaShield // Heart Health // Bliss // Awake // Ray-Ban and more

  • Travelocity // Expedia // Shangri-La Hotels

  • Nutrisystem // Weight Watchers // Isotonix // Pure H2O // Pet Health // Petco // Snap // Skincare & nutraceutical brands under Market America

Core Areas of Expertise

A fusion of creative vision, marketing strategy, and executional depth — built from 18 years across B2B and B2C industries.

Creative Direction

Brand identity systems · Campaign concepting ·
Art direction · Cross-channel storytelling · Production oversight · UI/UX collaboration · Brand voice & tone

Marketing

Paid media strategy · Performance marketing · SEM · Lifecycle campaigns · Influencer marketing · Analytics & reporting · A/B testing · Email automation

Content Strategy & Marketing

Editorial planning · Messaging architecture · SEO
optimization · Multi-channel content (web, email, social, video, blog) · Audience segmentation · Content lifecycle