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Where Creative Vision Meets Strategy

I bridge creative vision, marketing strategy, and digital performance.

With 18 years leading global brands and growth-stage businesses, I bring hands-on leadership across creative direction, full-funnel marketing, and content-led digital experiences. Whether I'm launching a campaign, building a brand system, or scaling SEO and UX, I lead with both craft and clarity, always focused on what connects with people and moves the business forward.

Creative Direction

From national campaigns to global brand launches, I've led creative strategy and storytelling across retail, fashion, wellness, beauty, and tech. My work spans digital, print, social, video, in-store, and experiential, brought together into cohesive 360° campaigns that are emotionally resonant and performance-driven.

I've guided everything from concept boards and brand books to high-converting ad creative, motion graphics, and experiential builds. Whether it's a social campaign, a trade show environment, or a full-funnel content series, I stay close to the work and make sure every idea lands with impact and intention.

Marketing

I’ve led integrated marketing strategies that connect brand building with measurable performance. My experience spans paid, owned, and earned media including programmatic display, paid social, SEM, email and SMS automation, influencer partnerships, and affiliate programs.

From audience segmentation and funnel planning to budget allocation and channel testing, I connect creative instinct with performance data to drive awareness, acquisition, and retention. Every campaign is built around clear goals and optimized for results while reinforcing long-term brand equity.

Content & Web Experience

I've led content ecosystems that attract, engage, and convert across the full funnel. From SEO-driven articles and social-first storytelling to thought leadership, video, and lifecycle email, every piece is designed to meet people where they are and move them to action.

I work closely with UX and development teams to translate content into seamless, high-performing digital experiences including landing pages, resource hubs, and interactive journeys. I lead content audits, persona development, editorial planning, and performance analysis to ensure the work resonates and delivers measurable impact.

Roles and Strategic Highlights

Director of Brand, Creative and Digital Marketing (2023-Present)

Rebuilt creative infrastructure for a 200-show national touring brand spanning 40 states. Led campaign visuals, site design, event materials, and paid ad creative from concept through execution. Oversaw full website redesigns and UX improvements, and built a content strategy powered by SEO and automation while managing a cross-functional team and external partners.

Director of Marketing & Creative
(2021-2023)

Led content, UX, and brand visuals across SEO, SEM, and paid social campaigns with a focus on multicultural audiences. Produced storytelling-driven creative including testimonials and digital ads, and guided influencer content initiatives, lifecycle campaigns, and AI-powered content planning. Maintained creative and brand consistency across all digital assets.

Head of Integrated Content, Digital & Search Marketing (2017-2021)

Led UX and digital content strategy across national platforms, including a full website redesign and compliance alignment. Co-produced TV spots and developed brand storytelling across financial education channels. Built scalable systems for editorial planning, SEO, and executive thought leadership in partnership with design and dev teams.

Creative & Marketing Director
(2010-2017)

Directed omnichannel creative across ecommerce, in-store, and digital platforms for major brands including Nike, Adidas, Asics, Converse, Uggs, Cole Haan, Vans, and Skechers. Led the launch of ecommerce and mobile experiences with a strong focus on visual identity and seamless UX.

Creative Director
(2006-2010)

Led global creative execution for campaigns with top-tier retail partners including Walmart, Bloomingdale's, and Home Depot. Designed and produced cross-channel assets across digital, print, and events, and developed visual campaigns and marketing kits for distributors across the US, Europe, and Asia.

A Few Names You Might Know

From full-time roles to collaborations and consulting, I've shaped campaigns, digital experiences, and creative strategy for some of the world's most recognized brands. Here's a look across industries:

  • Walmart // Target // Macy’s // Bloomingdale’s // Barneys New York // Deichmann Group // Levi’s // Nike // Adidas // Skechers // Puma // Asics // UGGs // Crocs // Timberland // Brunello Cucinelli // D&G // Gucci // Prada // Versace // Jennifer Lopez // Kim Kardashian // Michael Kors and more

  • Blue Nile // Motives Cosmetics // Timeless Prescription // Skintelligence // VitaShield // Heart Health // Bliss // Awake // Ray-Ban and more

  • Travelocity // Expedia // Shangri-La Hotels

  • Nutrisystem // Weight Watchers // Isotonix // Pure H2O // Pet Health // Petco // Snap // Skincare & nutraceutical brands under Market America

What I Bring to the Table

Creative vision, marketing strategy, and executional depth — built across 18+ years of B2B and B2C leadership.

Creative Direction

Brand identity systems · Campaign concepting · Art direction · Cross-channel storytelling · Production oversight · UI/UX collaboration · Brand voice & tone

Marketing

Paid media strategy · Performance marketing · SEM · Lifecycle campaigns · Influencer marketing · Analytics & reporting · A/B testing · Email automation

Content Strategy & Marketing

Editorial planning · Messaging architecture · SEO optimization · Multi-channel content · Audience segmentation · Content lifecycle management