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Expertise

I bridge creative vision, marketing strategy, and digital performance.

With 18 years of experience across global brands and growth-stage businesses, I bring hands-on leadership across creative direction, full-funnel marketing, and content-led digital experiences. Whether I’m launching a campaign, building a brand system, or scaling SEO and UX, I lead with both craft and clarity — always focused on what connects with people and moves the business forward.

Creative Direction

From national campaigns to global brand launches, I’ve led creative strategy and storytelling across industries including retail, fashion, wellness, beauty, and tech. My work spans digital, print, social, video, in-store, and experiential, often brought together into cohesive 360° campaigns that are emotionally resonant and performance-driven.

I’ve guided everything from concept boards and brand books to high-converting ad creative, motion graphics, and experiential builds. Whether it’s a TikTok campaign, a trade show environment, or a full-funnel content series, I stay close to the work, collaborating with designers, writers, producers, and developers to make sure every idea lands with impact and intention.

Marketing

I build integrated marketing strategies that connect brand building with measurable performance. My experience spans paid, owned, and earned media, including programmatic display, Meta, TikTok, and LinkedIn ads, SEM, email and SMS automation, influencer partnerships, affiliate programs, and conversion-focused landing experiences.

From audience segmentation and funnel planning to budget allocation and channel testing, I bridge creative and analytics to drive awareness, acquisition, and retention. Every campaign is built around clear KPIs and optimized for performance while reinforcing long-term brand equity.

Content & Web Experience

Storytelling runs through all of my work, always rooted in strategy and audience insight. I build content ecosystems that attract, engage, and convert across the full funnel. From SEO-driven articles and social-first storytelling to thought leadership, educational content, video, and lifecycle email, every piece is designed to meet people where they are and move them to action.

I work closely with UX and development teams to translate that content into seamless, high-performing digital experiences, including landing pages, resource hubs, and interactive journeys that support both user needs and search intent. I lead content audits, persona development, editorial planning, and performance analysis to ensure the work resonates and delivers measurable impact across acquisition, engagement, and brand trust.

Roles and Strategic Highlights

Director of Marketing, Creative, Content & Web Strategy (2023-Present)

Led branding and creative execution across 200+ consumer expos across 40 states. Directed campaign visuals, site design, event materials, and paid ad creative. Oversaw full website redesigns and UX improvements to modernize show sites. Built content strategy powered by SEO and automation tools, while managing a cross-functional team and external partners.

Director of Digital & Growth Marketing
(2021-2023)

Directed content, UX, and brand visuals for SEO, SEM, and paid social campaigns. Produced storytelling-driven creative for multicultural audiences, including testimonials and digital ads. Led influencer content initiatives, lifecycle campaigns, and AI-powered content planning. Guided creative and brand consistency across all digital assets.

Head of Integrated Digital Marketing, Content & Search (2017-2021)

Led UX and digital content strategy across national platforms, including a full website redesign and compliance alignment. Co-produced TV spots and developed brand storytelling across financial education channels. Built scalable systems for editorial planning, SEO, and executive thought leadership in partnership with design and dev teams.

Creative & Marketing Director
(2010-2017)

Directed omnichannel creative across ecommerce, in-store, and digital platforms. Oversaw brand campaigns and loyalty content in collaboration with major brands including Nike, Adidas, Asics, Converse, Uggs, Cole Haan, Vans, Skechers and more. Led the launch of ecommerce and mobile experiences with a strong focus on visual identity and seamless UX.

Creative Director
(2006-2010)

Led global creative execution for campaigns with top-tier retail partners including Walmart, Bloomingdale’s, and Home Depot. Designed and produced cross-channel assets across digital, print, and events. Developed visual campaigns and marketing kits for distributors across the US, Europe, and Asia, enhancing global engagement and brand visibility.

Brands I’ve Worked With

Over the years, through full-time roles, collaborations, and consulting, I’ve had the opportunity to shape campaigns, digital experiences, and creative strategy for some of the world's most recognizable brands across a variety of industries:

  • Walmart // Target // Macy’s // Bloomingdale’s // Barneys New York // Deichmann Group // Levi’s // Nike // Adidas // Skechers // Puma // Asics // UGGs // Crocs // Timberland // Brunello Cucinelli // D&G // Gucci // Prada // Versace // Jennifer Lopez // Kim Kardashian // Michael Kors and more

  • Blue Nile // Motives Cosmetics // Timeless Prescription // Skintelligence // VitaShield // Heart Health // Bliss // Awake // Ray-Ban and more

  • Travelocity // Expedia // Shangri-La Hotels

  • Nutrisystem // Weight Watchers // Isotonix // Pure H2O // Pet Health // Petco // Snap // Skincare & nutraceutical brands under Market America

Core Areas of Expertise

A fusion of creative vision, marketing strategy, and executional depth — built from 18 years across B2B and B2C industries.

Creative Direction

Brand identity systems · Campaign concepting ·
Art direction · Cross-channel storytelling · Production oversight · UI/UX collaboration · Brand voice & tone

Marketing

Paid media strategy · Performance marketing · SEM · Lifecycle campaigns · Influencer marketing · Analytics & reporting · A/B testing · Email automation

Content Strategy & Marketing

Editorial planning · Messaging architecture · SEO
optimization · Multi-channel content (web, email, social, video, blog) · Audience segmentation · Content lifecycle